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This site states the following, "Demos, New, Used,." We observed that the web site also stated " Here, you will find." It also stated " Call Heartland Wheels at 618-735-2333. 6375 East Yale Rd Woodlawn, IL 62898. Ph 618 735-2333 FAX 618 735-2357. We specialize in used ambulance as well as new ambulance. Rescue and specialty vehicles for Emergency Medical Services EMS . Paramedic, wheelchair van or bus, Para transit or general transportation. If you are an Ambulance Trader and in need of a specialized vehicle. AEV, Braun, Collins,." The header had used ambulance as the highest ranking keyword. It was followed by new ambulance, first responder, and ambulances which isn't as ranked as highly as used ambulance. The next words the site uses is rescue truck. ems vehicle was also included and will not be understood by search engines.